Glossary > Privacy > Consumer Privacy > Consumer Rights Under CCPA

Do Not Sell My Personal Information

Do not sell my personal information is a feature provided under the California Consumer Privacy Act (CCPA) that allows consumers to opt-out of the sale of their personal information by businesses.

Example #1

For instance, if you visit a website and see a 'Do not sell my personal information' link in the footer, clicking on it will prevent that website from selling your personal data to third parties.

Example #2

Similarly, if you receive an email from a company asking for consent to sell your information and you decline by using the 'Do not sell my personal information' option, the company cannot share your data for monetary gain.

Misuse

Misuse of consumer personal information can occur when businesses ignore or manipulate the 'Do not sell my personal information' request, continuing to sell personal data without consent. This is a serious violation of consumer privacy rights and can lead to unauthorized sharing of sensitive information, potentially resulting in identity theft or exposure to unwanted marketing tactics.

Benefits

By having the 'Do not sell my personal information' option, consumers have greater control over who accesses their data. This empowers individuals to safeguard their privacy and prevents their personal information from being exploited for commercial purposes without their knowledge or permission.

Conclusion

It is crucial for businesses to respect and uphold consumers' choices regarding their personal information. The 'Do not sell my personal information' feature aligns with CAP's mission of empowering consumers and fostering a fair marketplace where privacy rights are protected.

Last Modified: 4/30/2024