Glossary > Privacy > Consumer Privacy > Consumer Rights Under CCPA

Verifiable Consumer Request

A verifiable consumer request is a formal request made by a consumer to a business under the California Consumer Privacy Act (CCPA) to access, delete, or opt-out of the sale of their personal information. This request requires the business to verify the consumer's identity before fulfilling the request.

Example #1

A consumer submits a request to a retail company to access the personal information the company holds about them, such as purchase history and contact details.

Example #2

An individual asks a social media platform to delete all the personal data it has collected about them.

Misuse

Misuse of a verifiable consumer request could occur if a business fails to properly verify the identity of the requester before providing access to personal information. This could lead to unauthorized access to sensitive data, privacy breaches, and potential identity theft. It is crucial to safeguard against misuse to protect consumer privacy and prevent unauthorized disclosure of personal information.

Benefits

Verifiable consumer requests empower individuals to have greater control over their personal information held by businesses. By allowing consumers to access, delete, or opt-out of the sale of their data, this process promotes transparency, accountability, and privacy protection. For businesses, complying with these requests can enhance customer trust and loyalty.

Conclusion

Verifiable consumer requests are essential tools for consumers to exercise their privacy rights and for businesses to demonstrate their commitment to consumer privacy and compliance with regulations like the CCPA. By ensuring proper verification procedures are in place, both consumers and businesses can benefit from increased transparency and trust.

Last Modified: 4/30/2024