Glossary > Privacy > Consumer Privacy > Consumer Rights Under GDPR

Data Subject

A data subject is an individual whose personal data is being collected, processed, or stored by an organization. It refers to any person whose information is being handled in some way.

Example #1

An online shopper providing their name, address, and payment details during a purchase.

Example #2

An employee submitting their Social Security number and bank information to their employer for payroll processing.

Misuse

Misusing data subjects' information can lead to identity theft, where personal details are used fraudulently to open accounts or make purchases in the victim's name. It is crucial to safeguard data subjects' information to prevent such malicious activities and protect their privacy and financial well-being.

Benefits

By being recognized as data subjects, individuals gain greater control over how their personal information is used, ensuring that organizations handle their data responsibly and in accordance with regulations. This empowers individuals to make informed decisions about sharing their data and enhances trust in the companies they engage with.

Conclusion

Understanding the role of data subjects is essential in upholding consumer privacy and rights. By acknowledging individuals as data subjects, organizations are compelled to respect their data, thereby fostering a more transparent and fair marketplace. Empowering individuals with control over their personal information enhances accountability and builds trust between businesses and consumers.

Last Modified: 4/30/2024