Right To Rectification

The Right to Rectification is a consumer privacy right under the GDPR that allows individuals to request corrections to their personal data that is inaccurate or incomplete.

Example #1

For example, if a consumer notices that their address on a company's record is incorrect, they can request the company to update it to the accurate address.

Example #2

Another example is if a person's name is misspelled in a database, they can ask the organization to correct the error.

Misuse

Misuse of the Right to Rectification could occur if a company intentionally refuses to correct inaccurate information in order to manipulate consumer profiles for targeted marketing or discriminatory practices. It is crucial to protect against misuse to ensure that individuals have control over their personal data and that companies uphold accurate records.

Benefits

The Right to Rectification empowers individuals to have accurate personal information held by organizations, leading to improved data accuracy and enhanced trust between consumers and businesses. For instance, if a customer's phone number is incorrect in a company's system, correcting it ensures that the business can reach out to the customer effectively.

Conclusion

The Right to Rectification is essential for ensuring that individuals maintain control over the accuracy of their personal data held by organizations, contributing to a more transparent and trustworthy marketplace. Companies must respect and uphold this right to fulfill their obligations under privacy regulations and promote consumer empowerment and data accuracy.

Related Terms

Consumer PrivacyGDPRPersonal DataData Protection