Glossary > Privacy > Consumer Privacy > Opt-Out Mechanisms

Ad Choices

Ad Choices is a program that allows consumers to opt out of receiving targeted advertisements based on their online behavior. It is a tool that gives individuals the ability to control what kind of ads they see while browsing the internet.

Example #1

When you visit a website, you may see a small triangle-shaped logo with the words 'Ad Choices' or 'Ad Choices Icon'. Clicking on this logo will take you to a page where you can learn more about why you are seeing certain ads and how to opt out of personalized advertising.

Example #2

By using Ad Choices, you can choose to stop receiving ads related to products you may have recently searched for online. This helps protect your privacy and prevent intrusive targeted ads.

Misuse

Misuse of Ad Choices could involve companies ignoring or circumventing individuals' opt-out preferences, continuing to show personalized ads despite the user's explicit choice to opt out. This misuse undermines consumer trust and privacy rights, as it ignores the individual's consent and preference to limit targeted advertising.

Benefits

The benefit of Ad Choices is that it empowers consumers to have more control over their online advertising experience. By using Ad Choices to opt out of personalized ads, users can reduce the amount of targeted advertising they are exposed to and protect their privacy while browsing the internet.

Conclusion

Ad Choices is a valuable tool for consumers to manage their online advertising preferences and protect their privacy. By understanding and utilizing Ad Choices, individuals can take an active role in controlling the ads they see online.

Last Modified: 4/30/2024