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Glossary > Privacy > Consumer Privacy > Opt-Out Mechanisms
Legal Disclaimers

DNT Header

DNT header, within the context of privacy and consumer rights, stands for 'Do Not Track' header. It is a signal sent by a user's web browser to websites requesting that their online behavior not be tracked for behavioral advertising purposes.

Example #1

When a user enables the 'Do Not Track' setting in their web browser, the browser sends a signal to websites asking them not to track the user's online activities.

Example #2

A website that respects the 'Do Not Track' request will refrain from collecting information about the user's browsing habits for targeted advertising.

Misuse

Misuse of the 'Do Not Track' header occurs when websites ignore or override the user's request not to be tracked, leading to unauthorized tracking of their online behavior. This can compromise user privacy and autonomy, allowing companies to collect and use personal data without consent. It is essential to protect against misuse to uphold consumer rights and ensure transparency in online tracking practices.

Benefits

The benefit of the 'Do Not Track' header is that it empowers users to control their online privacy by informing websites of their preference not to be tracked for targeted advertising. By respecting this signal, websites can enhance user trust and demonstrate a commitment to privacy protection.

Conclusion

In conclusion, the 'Do Not Track' header is a valuable tool for consumers seeking to safeguard their privacy online. Respecting user preferences regarding tracking practices is crucial for building trust and promoting a fair and transparent digital marketplace.

Related Terms

Consumer PrivacyUser TrackingPrivacy Settings

Last Modified: 4/30/2024
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