Selective Data Sharing

Selective data sharing is the practice of allowing individuals to choose which specific pieces of their personal information they want to share with a company or organization, rather than sharing all their data indiscriminately.

Example #1

An example of selective data sharing is when a social media platform gives users the option to select which interests or information they want to share with advertisers, instead of sharing all their browsing history.

Example #2

Another example is when an online shopping website asks users if they want to share their email address for marketing purposes, allowing users to opt-in or opt-out based on their preference.

Misuse

Misuse of selective data sharing can occur when companies manipulate users into sharing more data than they intended or when they use deceptive practices to obtain additional personal information. For example, a fitness app might trick users into sharing their location data under the guise of improving workout accuracy, when in reality, the company sells that data to third parties without the user's explicit consent. It is important to protect against this misuse to safeguard user privacy and prevent unauthorized exploitation of personal information.

Benefits

The benefits of selective data sharing include empowering individuals to control their own privacy and tailor their online experiences according to their preferences. For instance, a healthcare platform that allows patients to selectively share particular medical records with specific healthcare providers ensures that sensitive information is only disclosed to authorized parties, enhancing privacy and confidentiality.

Conclusion

Selective data sharing places the power in the hands of consumers and employees, enabling them to make informed decisions about the information they share. By giving individuals more control over their personal data, this practice aligns with CAP's mission of promoting transparency, fairness, and consumer empowerment in the marketplace.

Related Terms

Personal DataData ProtectionData MinimizationUser ConsentOpt-out