A Clear GIF, also known as a web beacon or pixel tag, is a tiny, often invisible...

Tracking cookies are small pieces of data stored on a user's device by websites ...

A Web beacon, also known as a pixel tag or clear GIF, is a small, invisible grap...

Behavioral targeting involves tracking a person's online behavior, such as the w...

Big Data refers to the large volume of structured and unstructured data that com...

Browser fingerprinting is a method used by websites to collect unique informatio...

Data brokers are companies that collect and sell information about individuals, ...

Data aggregation is the practice of collecting and combining various pieces of i...

Data mining is the practice of analyzing large sets of data to discover patterns...

Data monetization is the practice of companies using the data they collect from ...

Data scraping refers to the practice of extracting information from websites or ...

Digital footprints refer to the trail of information created by an individual's ...

Surveillance capitalism is a business model where companies collect and analyze ...

Third-party cookies are small pieces of data stored in a user's web browser by w...

A/B testing is a method used by websites and online platforms to compare two ver...

Conversion rate optimization is the practice of improving the percentage of webs...

Cross-selling is a marketing technique where companies try to sell additional pr...

Customer lifetime value (CLV) is the total worth of a customer to a business ove...

Customer segmentation in the context of privacy refers to the practice of dividi...

Dynamic pricing is a strategy used by online retailers to adjust the prices of p...

Multi-channel marketing in the context of privacy refers to the practice of comp...

Personalization in the context of privacy, Internet, and digital privacy/e-comme...

A product recommendation engine is a technology used by online platforms to anal...

RFM analysis is a technique used by businesses to segment customers based on the...

Retargeting is a marketing strategy used by online businesses to show ads to peo...

Shopping cart abandonment refers to the common online shopping behavior where a ...

Up-selling is a marketing tactic where a seller encourages a customer to buy mor...

Context collapse in the realm of privacy, particularly on the internet and in so...

Data scraping is the process of extracting data from websites or online platform...

De-anonymization refers to the process of identifying an individual's personal i...

Impersonation in the context of privacy, internet, and digital privacy, particul...

Photo tagging is the act of identifying and labeling individuals in photos poste...

Profile tagging is a feature on social media platforms where users can tag other...

Shadow profiles refer to the collection and storage of data about individuals wh...

A social graph is a digital representation of all the connections between indivi...

Social media listening is the practice of monitoring online conversations and ac...

A Clear GIF, also known as a pixel tag or web beacon, is a tiny, invisible graph...

Do Not Track is a privacy setting that allows internet users to request that web...

An encryption key is a unique code or password that is used to scramble informat...

End-to-end encryption is a security method that ensures only the sender and inte...

Ephemeral messaging is a feature in messaging apps that allows users to send mes...

A firewall is like a security guard for your computer or network. It acts as a b...

Incognito mode is a feature in web browsers that allows users to browse the inte...

Location tracking is the practice of monitoring and recording the geographical l...

Personally Identifiable Information (PII) breach occurs when sensitive personal ...

Phishing is a type of online scam where fraudsters try to trick individuals into...

The Tor network, short for The Onion Router, is a privacy-focused network that a...

Tracking cookies are small pieces of code that websites place on a user's device...

Two-factor authentication (2FA) is an extra layer of security that requires not ...

A Virtual Private Network (VPN) is a technology that creates a secure, encrypted...

A web beacon is a tiny, invisible graphic image embedded in a website or email t...