Glossary > Privacy > Internet And Digital Privacy > Digital Footprints And Data Brokers

Browser Fingerprinting

Browser fingerprinting is a method used by websites to collect unique information about your device and browser settings. This information creates a 'fingerprint' that can be used to track your online activity without using cookies.

Example #1

Websites can gather details like screen resolution, installed fonts, browser plugins, and time zone to create a unique fingerprint of your device.

Example #2

A website can use browser fingerprinting to track your browsing habits and target you with personalized ads based on the collected data.

Misuse

Misuse of browser fingerprinting can lead to invasive tracking of your online behavior without your explicit consent. For example, advertisers might use this data to build detailed profiles on individuals, invading their privacy and potentially leading to manipulative marketing practices. It's important to protect against such misuse to maintain privacy and autonomy online.

Benefits

One benefit of browser fingerprinting is its ability to enhance online security. For instance, financial institutions may use fingerprinting techniques to identify and prevent fraudulent activities, offering an additional layer of protection for consumers.

Conclusion

Browser fingerprinting can be a double-edged sword, offering benefits in security while also posing risks to privacy. Consumers and employees should be empowered with knowledge about how their data is being collected and used to make informed decisions about online privacy.

Last Modified: 4/30/2024