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Glossary > Privacy > Internet And Digital Privacy > Digital Footprints And Data Brokers
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Surveillance Capitalism

Surveillance capitalism is a business model where companies collect and analyze massive amounts of personal data from individuals as they navigate the internet. This data is then used to profile and predict consumer behavior, preferences, and actions for targeted advertising and other purposes.

Example #1

For instance, when you visit a social media platform, the platform may track your interactions, likes, shares, and comments to create a detailed profile of your interests and behaviors. This data can then be sold to advertisers who use it to target you with personalized ads.

Example #2

Another example is when a retail website tracks your browsing history and online purchases to suggest products or services that align with your preferences and buying habits.

Misuse

One significant misuse of surveillance capitalism is the potential for companies to mishandle or improperly use the sensitive personal data they collect. For example, if a data broker experiences a data breach and exposes individuals' personal information, such as credit card details or addresses, it can lead to identity theft, financial fraud, and other serious privacy violations. It is crucial to protect against such misuse by implementing strong data protection measures and advocating for robust privacy regulations.

Benefits

An important benefit of surveillance capitalism is the ability for businesses to offer personalized services and recommendations to consumers. For instance, when online retailers use data analytics to understand customer preferences, they can improve the shopping experience by suggesting relevant products, discounts, or promotions. This personalized approach can enhance customer satisfaction and streamline the shopping process.

Conclusion

Surveillance capitalism raises concerns about data privacy, consent, and consumer empowerment. It highlights the need for transparency, fair practices, and strong data protection regulations to safeguard individuals' privacy rights in the digital age.

Related Terms

Data PrivacyPersonal DataData BrokersData BreachIdentity TheftData Protection

Last Modified: 4/30/2024
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