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Glossary > Privacy > Mobile And App Privacy > Location Tracking
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Indoor Positioning

Indoor positioning refers to the technology that allows mobile apps to determine a user's location inside buildings or enclosed spaces, often using Wi-Fi, Bluetooth, or cellular signals to pinpoint their position.

Example #1

Imagine using a shopping app that guides you to specific products within a mall by showing your precise location on a map.

Example #2

A museum app that provides information about nearby exhibits as you move through different galleries based on your indoor position.

Misuse

Misuse of indoor positioning could involve unauthorized tracking of individuals within a building, leading to potential invasions of privacy or targeted advertising without consent. It's crucial to safeguard against such misuse to protect users' sensitive location data and ensure their privacy rights are respected.

Benefits

On the other hand, indoor positioning can greatly enhance user experiences by offering personalized services like navigation assistance in airports, retail stores, or museums. It can also aid in improving efficiency, providing relevant information based on a person's exact location within a venue.

Conclusion

In conclusion, maintaining transparency and obtaining user consent are essential when utilizing indoor positioning to respect privacy boundaries, empower users with control over their data, and foster a fair and ethical marketplace.

Related Terms

Mobile TrackingGeolocation DataUser ConsentData Privacy

Last Modified: 4/30/2024
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